Who is our core audience?

Our core audience is 17-30. We feel like our video will appeal to them because they may be going through similar situations mainly the younger part of the audience. It will also appeal to young female audience inspiring them to be more independent and that its okay to be single. 

The Younger Audience

Our video is more like to appeal to the younger people because they are more likely to be going through break ups and our video is about the steps of a break up and the pain and reminiscing and this is what is more likely to happen to younger people so this way they can relate to the song/ video. In the video we have scenes where our artists receives text messages from her ex boyfriend on whatsapp this is an app mainly used by younger generation and therefore would attract a younger audience. Also the clothing would attract our audience because leather jackets, vans are in style right now therefore would attract the audience.

Costume

The way we are going to appeal to our audience through the costume is that our artist will be wearing what young people wear for example in a lot of shots such as the granary scene Shardonnay our artist will be wearing leather jackets which is in style.