Let's talk SEO


  • What is SEO?
  • Importance of SEO
  • SEO Good Practices
  • Dark Art
  • Google Tools

Search Engine Optimization

Process of maximising the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine

Search Engine

Systems like Google, Bing and Yahoo! search that enable users to search for documents on the World Wide Web

What is SEO?

A marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn't just about building search engine-friendly websites. It's about making your site better for people too.

Importance of SEO

  • Searches - deliver the best results to the user!
  • Visibility for your brand, generate leads, ROI
  • Increase traffic
  • Put your ahead of the game, rise from competitors
  • Credibility
  • Insight to user behaviour

SEO Good Practices

  • Unique content, HTML semantics (image alt)
  • Title structure and urls (hyphens)
  • Mobile friendly
  • Page speed
  • Good link structure
  • Phenomenal good UX
  • Back links
  • Analyse search terms and popular searches

Dark Art

  • Change of algorithm
  • Social media
  • Constantly evolving
  • Robots meta tag
  • Canonicalisation
  • robots.txt
  • Sitemaps
  • rel="nofollow"
  • Javascript and forms not always parsed
  • Takes time to crawl

Google Tools

  • Webmaster Tools
  • Search Console
  • Page Speed
  • Analytics