Process of maximising the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine
Systems like Google, Bing and Yahoo! search that enable users to search for documents on the World Wide Web
A marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
SEO isn't just about building search engine-friendly websites. It's about making your site better for people too.