CEO of PitchCamp
@lucidpaper
Why
Story to start
Facts to finish
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
LEAST DURABLE
MOST DURABLE
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
YEAR
1
2
3
4
5
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Milestones
Marketing/Sales Plan
Screen Shots
Detailed Financials
Key Resources
Additional Features
Key Partnerships
Signed Contracts
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Friends + Familey
Pitch Compition
Angel Investor
VC
Accelorator
Milestones
Marketing/Sales Plan
Screen Shots
Detailed Financials
Key Resources
Additional Features
Key Partnerships
Signed Contracts
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Milestones
Marketing/Sales Plan
Screen Shots
Detailed Financials
Key Resources
Additional Features
Key Partnerships
Signed Contracts
Friends + Familey
Pitch Compition
Angel Investor
VC
Accelorator
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Milestones
Marketing/Sales Plan
Screen Shots
Detailed Financials
Key Resources
Additional Features
Key Partnerships
Signed Contracts
Friends + Familey
Pitch Compition
Angel Investor
VC
Accelorator
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Milestones
Marketing/Sales Plan
Screen Shots
Detailed Financials
Key Resources
Additional Features
Key Partnerships
Friends + Familey
Pitch Compition
Angel Investor
VC
Signed Contracts
Accelorator
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Milestones
Marketing/Sales Plan
Screen Shots
Detailed Financials
Key Resources
Additional Features
Key Partnerships
Friends + Familey
Pitch Compition
Angel Investor
VC
Signed Contracts
Accelorator
Less is More
- = +
Less is More
< = >
Less is More
Contrast is Key
1"
10'
2"
20'
10'
3"
20'
10'
30'