Brand & Product Development
The Gospel Movement brand was developed to serve church leaders and faith-based thought leaders in major cities around the world.
The initial audience profile included authors, pastors, and community organizers – well-read individuals, who lived on the East Coast. The design needed to be sophisticated and legible, but look modern and forward-looking.
The brand launched with a blog and email newsletter.
to support a basic logo treatment.
(modern, forward-thinking, bold).
Web Tech Notes
- The site was built on Wordpress, using a heavily customized child theme based on Press Two from Obox Design, along with many custom fields. Obox liked the child theme so much, they asked to feature it on their site.
- Responsive design was in its infancy at the time; a separate mobile and iPad site was used.
- I trained the print designers to create banner images for blog posts, along with specs and sample PSD files.
- I modified the SuperSized JS library to do asynchronous loading of the full-screen backgrounds.
Campaign Monitor Email Template
Intro title. Build and rigged in 3D with Motion 4.
Gospel Movements: Brand & Product Development