Evaluation Three

Strengths:

We received feedback that we used a good blend of images and text, and that they had been designed in a layout that appeared as interesting. From the audience, we received feedback of ‘there is a good use of text and images, and the design appeals to the audience.’ – with this being an evident strength of the media product because of the way that we have made our design dynamic in order to appeal to the younger psychographic audience. We have been conventional by combining the textual and graphic elements in this manner and it was shown to be effective within our draft, hence why we kept an almost identical layout for the final product. 

 

The use of the flame border was shown yet again to be a strength within this product, due to the fact that we had highlighted our brand identity concurrently across all of the products.‘the flame border is consistent with all products and relates to the Ignite brand.’ This feedback was presented to us within all of our products and this is because it clearly conveys the importance of brand identity within a new channel, as we wanted to keep this semantic theme of fire going, in order to give the audience the opportunity to become engaged with our ‘hot’ programming, as it would make the brand appear as exciting and vibrant.

The logo and the slogan of the brand are entirely visible within the page and this was shown to be another strength of the double page spread, because we wanted this to be at the front of the audience’s minds – thus allowing the Ignite brand to become synonymous for them.‘the positioning of the Ignite logo and the slogan is very clear.’ 

This feedback connoted that we wanted to depict these aspects as extremely large so that they stood out entirely on the page, thus meaning that the audience would be more likely to remember the entire brand identity that the company is offering. It is also consistent with other products because we have wanted to make the brand identity stand out in a consistent fashion, and we primarily achieved this within our draft products. 

 

Feedback of draft copy

of double page spread

Weaknesses:
A weakness of the draft is the fact that the font used for the slogan did not appear as high quality. ‘the  slogan is blurry, which makes it look unprofessional’. This was feedback that we received about the font within the slogan, and this is something that we learnt about within all of the products that we created, which is why we decided to alter the font across all of the products that we created for the Ignite brand. This font had issues in terms of pixels and it did not make the product visually pleasing for the audience, hence meaning that the audience could potentially not be attracted to the Ignite brand, as a result of unprofessional aspects within the marketing campaign. 

The font was shown to be inconsistent across both pages of the double page spread, as the second page is highlighted all within a bold font, whereas this is not the case with the first page. ‘the text on both pages looks different and it is not consistent’. This is feedback that we received that related to this issue, and this meant that we had to fix the issues in order to ensure that the entire product was consistent, as this would increase the overall quality of the brand identity from ignite. We had to alter the way that the typeface looked, in order to make sure that the professionalism of the brand was highlighted, as this would ensure that the audience could become engaged with the product and our overall brand.

There was a page number for the second page but not the first page, and this was yet another inconsistency within this product. ‘the page number is only on one side of the page and it does not stand out’. We received this feedback because we did not include the number of the left hand side, along with the fact that the colour of the typography did not make it stand out enough, as we would have liked. This therefore was a weakness because it did not add to the visually pleasing aspects of the product and we needed to make subsequent alterations. In order to fix this issue, we added a page number on both pages of the double page spread, as this would make the product realistic and it would adhere to the conventional aspects of a magazine. Moreover, we decided that we would have to change the colour of the page number in order to make sure that it was entirely visible in contrast to the fire border that we used for the double page spread.

We received feedback that the draft copy only mentioned one of the shows that Ignite offers, rather than discussing elements about the three flagship shows of the brand, because this is what we have done with all of the other products within the cohesive marketing campaign. ‘the double page spread only talks about one show, but it includes images from a range of shows’. This feedback highlights a weakness within the product, because of the fact that it does not include the relevant information that relates to the images, meaning that the audience are only able to get information about the flagship shows from images – rather than the textual content of the magazine. In accordance to this feedback, we decided that we needed to alter the textual content, in order to include information that was relevant to all three flagship shows, because this would give the audience the opportunity to become engaged to the range of genres available.


 

Feedback of draft copy

of double page spread

Strengths:

We received feedback about the draft of the newspaper advertisement, with this ultimately being extremely helpful in order to improve the final product. One audience member stated‘flame border relates well to the Ignite branding’. This was extremely beneficial feedback because we were all totally keen on representing our brand to be concurrent, because we wanted Ignite to become synonymous with the audience due to the fact that we are launching a new channel. It highlights our entire brand identity and that we were trying to launch with the entire fire semantic theme.

Moreover, we received feedback that an advantage of the draft newspaper advertisement was that the ‘slogan relates well to the branding and ethos’. This further enhanced the fact that the Ignite brand identity was prevalent within all of the products that we wanted to create. By conveying the ethos of the channel, we gave an example of the logo and the slogan of the brand, meaning that the audience could engage with what we are offering them. The fact that the slogan relates to the branding showed that we had a clear intention of providing the audience with information about Ignite, as well as all of the semantic connotations within our fire consistency. 

In addition, we also received feedback that stated about our intention to depict the main three flagship shows – despite the fact that we did not have all of the required footage ready when it came to completing the draft. ‘all three main shows are given space on the advert’.This feedback connoted that we had a clear idea of consistency across the products, as we wanted to denote our three flagship shows across all of the products, in order to adhere to Chandler’s genre theory, as we provided audience pleasure in the forms of a range of genres for the audience. 

 

Feedback of draft copy

of newspaper advertisement

Weaknesses:

A disadvantage of the draft is the fact that ‘the images are not from the programmes shown’, with this being a weakness because of the fact that the draft does not present the programmes that are part of the Ignite brand. This is due to the fact that at this point of creation, we had not yet filmed the required footage needed in order to use an appropriate image,  so instead, we have to replace these images with photos from programmes from the reality television genre and the soap opera genre. This was a weakness because we were unable to depict the programming that Ignite offers, meaning that from the draft – the audience would be unable to gain an interpretation into what the brand offers. 


Another weakness of the draft is the font used for the slogan of the Ignite brand. ‘the slogan is blurry, which makes it look unprofessional’. This was feedback that we received about the use of the slogan within the draft, and this was a factor that drew us to change the use of font for the Ignite brand. This was a weakness that we received across all of the products that Ignite offered as part of the cohesive marketing campaign, meaning that we had to change the type of font that we used within our products for consistency.  This font lowered the overall quality of the newspaper advertisement, and therefore we had to change this because it was not only a weakness of one product, but also a weakness of the entire brand identity that we wanted to create for Ignite.

There is no inclusion of web 2.0 within the website and this is a clear weakness, because it does not give the audience the opportunity to become active and engaged within the Ignite brand.  ‘There is no inclusion of Facebook or Twitter links on the advertisement’. This is feedback that we received that highlighted the lack of social networking links and web 2.0 inclusion – meaning that we had to alter this from our draft in order to allow the audience to become involved and active with the Ignite brand. It was a weakness of the draft because we have not catered to our intended audience of conformist people, with the younger psychographic seeing web 2.0 as integral within life – hence meaning that it was of paramount importance to include these links within each product.

A final weakness of the draft is the fact that the space is not fully maximised and the text does not stand out enough within the page. ‘there is a lot of space at the bottom of the page’ and ‘some of the font does not particularly stand out. These are two weaknesses that were shown within our draft of the newspaper advertisement, meaning that we needed to alter them in order to improve the overall quality of the campaign for the Ignite brand. We needed to alter the overall design of the draft in order to ensure that the brand appeared as professional, dynamic and interesting for the audience, with this involving using all of the space within the advertisement, so that we could fill it with as much content as possible. Also, it involves altering the way that the font was presented, as this would make the names of the programmes and the information about the channel launch stand out more, meaning that the audience would be more likely to remember the most vital information within the advertisement.

 

Feedback of draft copy

of newspaper advertisement

This is the page that we have now changed to the trailers page, though we have used almost this exact design for the News page that has now replaced the Shows page.

Strengths:

This was the page that received the most positive feedback, and this is the ultimate reasoning for keeping this page in essentially the exact same layout and design for the final website. 

Firstly, we received positive feedback about the overall layout of the page, due to the fact that all of the news stories are available in a linear fashion. ‘this page makes all of the news stories extremely easy to see’. This was feedback that we received in accordance to the way that we presented our news stories in a linear manner, meaning that the audience would simply have to scroll down the page in order to gain information about each flagship show that Ignite offers. They are all lined in a consistent fashion and this means that the website appears as professional, because of the way that each box uses the same typography, they are aligned and they all give a variety of information about the shows.

Another strength that we received from feedback was the way that the social networking links were placed at the right of the page, as well as consistently at the bottom with the use of the social networking bar. ‘the audience are able to use social networking easily, as links are placed around the page well’. A strength of this feedback was the fact that it conveyed a clear intention on our target audience, due to the fact that we were aiming at a psychographic audience of people that seek expressionism through social media, meaning that the audience can become active with their own opinions on Twitter and Facebook. 

The links to a separate post encourage the audience to navigate deeper into the website, with the purpose of this being to immerse the audience into the brand, hence drawing them towards the variety of shows that Ignite offers. ‘the links allow the audience to find out information about the shows.’ This feedback was extremely beneficial to our draft, because we wanted to keep this entire structure in place, meaning that we wanted to keep these links within the site in this manner. The audience is given the opportunity to click an icon that says ‘read more’, which yet again creates an active audience, which is entirely purposeful for the younger demographic – because this can generate a technological word-of-mouth, as the audience will seek pleasure from finding out all of the information about the programmes.


 

Feedback of website

- news page

Weaknesses:

This page was shown to be the best page of the website, due to the fact that we did not receive much negative feedback about it, and we actually received many positives also. The first weakness was the fact that the news stories are covered by a grey background, and this is inconsistent with the rest of the website, as this colour is not shown to be anywhere else and it stands out far too much against the black, fiery background of the website. ‘the grey colour of the news stories does not match with the rest of the website’. This feedback conveys the fact that we had to alter this colour in order to present the brand identity of Ignite to be consistent, in order to subsequently draw the audience towards  the brand. By changing the colour of these boxes to a darker colour, it would match the rest of the site and would make it appear as more visually pleasing.

The other weakness that we received is the fact that the text is quite hard to see, with this being because of the last aforementioned problem, but also because the text was too similar a colour. ‘the text of the articles is hard to see unless you navigate into the individual post itself’. This feedback highlighted that we needed to alter the choice of colour for text, in order to make it contrast against the dark background. We have done this within our other products, as we managed to use the orange colour to act as the antithesis of the black colour – hence meaning that everything is entirely visible. Moreover, by ensuring a sheer contrast, it creates a vibrant sense about the brand, with this being integral because we are aiming at a younger psychographic audience that focus upon image – meaning that we needed to ensure that the products were visually pleasing enough for the audience.

The news is inconsistent because of the fact that the third article, which relates to the Oakley Vale programme, has no image to support the article. ‘the news stories all use an image, except the third show’. This was due to the fact that we had not yet filmed the required footage for the show and this therefore became a weakness of this page, due to the fact that it was not fully consistent in terms of the textual content blending with the images. This was only a problem with the draft, as we were able to add in images from this show across all of the pages on our website after we had completed the filming for the show – meaning that we were able to highlight the consistency fully. 

Feedback of website

- news page draft

Strengths:

This page was shown to be effective, as a result of the fact that there are a plethora of images that relate to each show, and they are shown in many different ways. ‘the shows page has a unique design, with lots of images shown in different sizes.’ Therefore, the page is dynamic because of the fact that we represent the genres of our shows explicitly, with the use of varying images throughout the entire website. The images are extremely large and of a high quality, thus meaning that the depictions of our programming are entirely positive – with this in itself creating a sense of excitement about the Ignite brand, due to the way that the shows are highlighted in such a stand out manner.

Another strength that we received from audience feedback was the fact that we not only included large images on this page, but we also included the trailers for each show. ‘this page combines images of the shows with the trailers’. This was shown to be a positive of the page, though we also received feedback that this was a negative, due to the fact that there was seen to be too much content within one page of our website. It depended on the audience member, so although this particular member seen the amount of content at a positive, some were unable to have the same perspective. However, in terms of this being a positive, it was useful to gain feedback because we were able to interpret the fact that it was still beneficial to our overall website to use the trailers with the images, though ultimately we decided to show them on different pages.

One audience member stated ‘the page is exciting because it includes lots of images, these images show off all of the shows well.’ This was important feedback because, although we ended up changing the overall design and structure of this page, we were able to understand that the use of these images was extremely useful for our website. Therefore, we decided to include many images within our site, though just not in this kind of presentation – as we wished to adhere to the dynamic presentation of all of our information. We put most of the images on this page into a slideshow on the home page, meaning that the audience are able to see all of the content easily – though without having to navigate for a long period of time. 

 

Feedback of website

- shows page draft

Weaknesses:

This page of the website was shown to have too many images, according to  the feedback that we received. ‘There are too many images on this page and not enough information about them’. This was shown to be a weakness because of the fact that the audience were unable to become involved with the Ignite brand, because there  was not enough relevant textual content to combine with the amount of images within the page. As a result of this, we had to alter the overall design of the page, in order to ensure that we could combine large images and relevant information about them and the shows. Moreover, we had to make sure that we did not include as many images because they became confusing for the audience, and thus we had to alter the way we conveyed the information about the shows within the website.

Another weakness of this page was the fact that the page was extremely linear and far too long, meaning that it required the audience to navigate down the page for too long – meaning that they could become disinterested with the information on the website about the Ignite brand. ‘This page is far too long and takes lots of time to navigate towards the bottom’. This feedback denotes the fact that the page had images that were too large, and this meant that it took far too long in order to get to the bottom, which is where the relevant information about web 2.0 and social networking links were placed. We had to alter the way that the images looked, and this involved an entire overhaul of the way that this page worked, because we received far too many weaknesses about the presentation of this page. Ultimately, we decided to alter our overall design by making this a News page, whilst the third page of the site, which was originally a News page, now became a trailers page.

The aforementioned overhaul of the website structure was also down to this next piece of feedback that we received, as this stated ‘the page has too many graphics, in terms of images and videos. They need to spread out across the entire website’. As a result of this feedback, we decided to make this page a ‘News’ page, and to change the entire design so that we could combine the text and smaller images well, whilst providing the relevant information about them. Also, the third page was now dedicated to the trailers, meaning that we had spread out all of the information about the flagship shows – with this being because of all of the feedback that we received from our audience. 

The final weakness of this page was the fact that not all of the shows were depicted, despite this being the page dedicated to our flagship programming. This was because of the fact that we had not yet filmed the required footage from our soap opera ‘Oakley Vale’, meaning that we could not include images of the show because we had not filmed them. ‘There is no mention of the third show, even though it is mentioned in other products.’ We could not avoid this problem within our draft, and when he had all of the footage, we were able to include all of the images needed, though in a totally different design, in order to give the audience the opportunity to become enticed to the programming.
 

Feedback of website

- shows page draft

Strengths:
The home page was shown to be a strength because of the combination of text and images, with this allowing us to highlight the names of the flagship shows along with images. ‘the shows are highlighted on the home page with an image and a title to support it.’ This feedback denotes the fact that we  wanted to signify all of our flagship shows across the products that we have created for the channel launch, and we have done this concurrently with the home page of our website. The image on the left hand side is large and therefore it means that images from all of the shows are easy to see for the audience, and the title then stands out prevalently in line with the image that it matches up to – meaning that the audience can realise the name of each image depicted.

Another strength of the draft was the fact that we used different coloured titles for each show, with this meaning that it was clear to see the differentiation between the images and also the text used. ‘the titles are shown in red, yellow and orange’. This was shown to be a strength because of the fact that it clearly conveys the difference between each show effectively, with the different colours conveying each show separately. Moreover, this denotes a consistency in terms of the colour scheme, as we wanted to make the colour scheme prevalent, and with the use of the hot colours being exciting and vibrant for the audience. The consistent use of these colours makes the brand identity stand out, it makes the website vibrant and this will entice the materialistic psychographic audience because of the focus upon image.

The use  of social networking is not only consistent within the draft of the home page, but is also represented within each page of the site. ‘the social networking bar is first shown on the home page, but then features on every page of the website.’  This was feedback that we received, and this is an integral strength of the website because we wanted to convey the web 2.0 links because of the fact that we are aiming at a younger psychographic audience that have clear capabilities of how to use social networking effectively. The inclusion of this social networking bar is paramount, especially for our audience, as we intend for them to become an active audience through the use of synergy, hence  why we included the bar firstly on this page – and then consistently across the overall site.

 

Feedback of website

- home page draft

Weaknesses:
We received feedback that a weakness of the home page was the fact that it was the only page that included the slogan for the Ignite brand, meaning that the audience were unable to become synonymous with the brand identity Of Ignite because this was only shown within one page – rather than being consistent on every page. ‘the slogan is only shown on the home page, although it stands out, it should be consistent on each page like the Ignite logo’. This is feedback that we received about the fact that we only included it on the first page of the site, meaning that we wanted to alter the slogan so that it appeared as consistent alike how the Ignite logo was shown at the top of the page.

Within the home page of the draft, we received feedback that there was not enough information within the page, because of the fact that we only highlighted the three main flagship shows for the Ignite channel. ‘The home page is basic and does not have much information.’ This feedback highlighted a main weakness of the page, due to the fact that we only depicted our shows without supporting them with any form of textual content, thus meaning that the audience would be unable to get an interpretation into what the flagship shows of the brand are all about. This is a weakness because it potentially detracts the audience from viewing the rest of the pages of the site, and therefore we decided to totally revamp the website by using a slideshow of moving images, along with text that supported the titles of the shows.

The date of the channel launch itself is not represented within the home page, and this was a weakness pointed out from our audience feedback – with this being something that we needed to fix, as this was the purpose of the website. ‘on the home page, there is no mention of the date for the launch of the channel’. This feedback provided us with evidence of the fact that we had not highlighted the date of the channel launch within the home page, and that we needed to include it in order to give the audience the required information – so that they would know when to view our programming.  As a result of this feedback, we decided to alter the design of the website in order to incorporate a visually pleasing channel  launch information box, so that the required information was conveyed effectively.

The page was shown to have too much large information crammed into a small space, meaning that the page did not look visually pleasing for the audience. ‘the titles and images are too large, they are also too close together.’ This is feedback that we received and this was also in conjunction with the design weaknesses that we received, meaning that the overall layout needed to be altered as it was shown several times to not be effective enough for purpose. The titles needed to be altered because they were too close together, and this, along with the fact that we received feedback about our mantra only being on this page, was the reason behind us making the logo and the slogan consistent on every single page. The slideshow of images was used, before the images on this page were made smaller and supported by smaller text that provided further information about the shows – rather than just simply depicting the names themselves.

Feedback of website

- home page draft

In order to gain feedback for our products, we ensured that we asked many people about what they thought during the drafting stage. We emailed people with draft copies of all three products, before giving them the opportunity to state advantages and disadvantages with our media, so that we could improve them and use audience feedback to our benefit. We also tweeted our draft products and gave the audience the opportunity to provide feedback through social media and web 2.0, because this is a way that we want our audience to become engaged with our brand.

How we obtained our feedback

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By beckiemcconnell