Media Institutions and Distribution

Our Production Company

We created independent production company "Lolo Productions."

We wanted to represent this production company as young and current, and used vivid jagged lines in our logo to appeal to our target audience. Our company aims to produce youth dramas which are aware of current affairs among the younger generation.

Our Distribution Company

We designed the small independent distribution company 'Group 16 Studios' as our distribution company. However if we were to use a real distributor,  we would have used the independent AnchorBay Entertainment, who distribute small budget films nationally. One example of their productions was "HoneyTrap" which features a youth who is having trouble in her area. This is similar to our production, and therefore would be a suitable distribution company, as they will reach the right audience.

Anchor Bay Entertainment

AnchorBay Entertainment is a similar distribution company to our 'Group 16.' They have distributed over 300 dramas, 167 of which are youth dramas. They are classed as an independent company, because they source films form a number of producers, rather than having a team of producers and crew available like a mainstream distribution company would.  

HoneyTrap and Run

Honeytrap is a teen youth drama distributed by AnchorBay Entertainment. It features a young cast and narrates a story about teens trying to survive in an urban environment. This is a similar to the conventions of our title sequence, which features a similar story line and cast. Therefore our distribution company follows a similar profile, as we both distribute a similar genre of product. 

Distribution Company Similarities

Our distribution company is similar to that of AnchorBay entertainment as it features minimal titles. As both companies have minimal titles because they will have a smaller budget, therefore the crew is smaller. Our company is appropriate for distributing our product, as we specialise in youth dramas with impactful issues and a small budget. 

How the type of company effected the titles

Our title sequence used no more than 15 lines of credit. Because as we were an independent production team, we had a low budget therefore we were not able to work with a large scale of crew. This is comparison to bigger companies such as DreamWorks Animation who would have had a large line of credits in the opening title. 

As you can see, youth dramas have a smaller list of crew members. They also feature an introducing aspect that larger companies will not use. 

How our product would be distributed

Our title sequence would be distributed over the internet. As our target audience is mainly teen based, we that that by releasing it over video streaming sites such as Youtube and Vimeo. As the use of online entertainment is on the rise, we would gain profit through use of product placement or advertising, rather than ancillary distribution such as DVD or Blu-Ray. 

Marketing Techniques to boost Distribution

As our production is specific to the London area, we are also having a screening at The Screen in Islington. This allows us to reach our wider audience "Those familiar to the urban area". 

One marketing technique we used along side this form of distribution was to hold a 'Meet and Greet' event to meet the star of our product. This meant that we were able to attract a large audience to our screening and boost sales. 

Other forms of distribution

Another form of distribution is through the BFI. They buy independent British films and distribute them during the British Film festival. Honeytrap (A similar production to Run) will be featured there in 2015. This would be a good event to involve our product with, as it means we will be gaining a large audience for our sequence, hopefully including a large amount of followers from our intended target audience. 

Making sure our title sequence fits the standards of the BFI

'My Brother the Devil' was a movie shown by the BFI. It's title sequence consists of images relating to the upcoming film and white writing against it. We used a similar style, with small font so it did not distract from the content. 'My Brother the Devil' credited the producer, director, actor, and 'support'. This was also the case in our product, where the crediting was based on minimal crew memebers. 

Assuming that the BFI would include our product in their festival, I used a style similar to that of their most successful films. For example, 'Vertigo' was voted the BFI's best production. It's title sequence features up close shots of facial features, along with bold and vivid colours. I mirrored this in my product, as we have an up close eye shot and blue and black colours in our production logo.

Vertigo's up close shot and my up close shot. 

The cold bright colours against a black surface, and our colour combination in our production logo.