WTF?
It stands for VISUAL DESIGN THINKING,
a work-in-progress toolkit we created a year ago,
trying to systematize the chaos we've faced
in every project 'til now!
because we design visual interactions
because we co-design using visual tools and methods.
Because we value customer collaboration
over contract negotiation, as the agile manifesto says.
in order to create a strong and more effective identity
awareness with our clients
and to make the working space a better place to stay
to define needs /desires/ opportunities
to map the relationships between people, objects, places, institutions.
Did we mention listen?
Observe?
Take notes?
You sure?
In other words, mood-boards establish a site's look and feel the same way that a brand style guide specifies how a brand is represented in various context
You can think about brand in three parts:
who you are, how you dress and how you act .
Who you are is your brand strategy,
how you dress is your brand identity
and how you act is your marketing.
or alike
BE RESPONSIVE.
Did I mention contexts?
And cognitive payload?
REDUCE IT.
DON'T MAKE USER THINK.
unless he wants to.
A visual designer and ethnographer, who works and lives in Milan.
She comes from a family of artisans and has an academic
background in Aesthetics and Anthropology.
In 2013 she co-founded MOKAlab, a co-working + open lab
for makers and designers.
An Experience Designer, Creative Director and CEO at nois3,
working and living in Rome.
With his hands-on mindset and hacker’s passionate tension, he loves to innovate and experiment in his job and everyday life.
And, by the way, the answer is 42.