Synergy
By Charlie Lane
What is synergy?
Synergy is the combined working together of two or more parts of a system so that the combined effect is greater than the sum of the efforts of the parts. The word synergy is greek meaning cooperation or working together.
Colours & Fonts
All three products will have similar colours and fonts to help create synergy. These colours will mostly be white, black and red colours. This is because these colours are used by krept and Konan throughout their products and we feel the colours will link to the genre of music.
All three productions use black, red and white colours.
Props
The use of props are used in all three products to help create synergy. We see the same Play Dirty chains in all three productions which will help the audience identify the artist. Ours will try to link this with the use of chains and watches as it shows wealth and success.
The chains are seen in their website, album cover and in some of their videos from the album.
Costume
Our use of costumes will be similar and appear in all three productions. This will be the all black, expensive looking clothing. We got this type of idea from the black clothing Krept and Konan use in their synergy.
With these types of synergy being incorporated into our video and ancillary products, we hope we will be able to connect to our fans easier. By using synergy it will be easier for fans to recognise us with the use of props and costumes and other things. We want to be able to put all 3 productions out so that if someone from our target audience saw one of the products they would know it was from Lane X Mantz.
