Presentation
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I. E-commerce
II. Advertising
III. Consumer Engagement
IV. Brand analysis
V. Physical Campaign Initiative
VI. Advantage Factors
Website Perks
• Wishlist
- Save what you love for a later date, never lose what you're looking at!
• Pre-order
- Reserve and pay it whole or in increments
• Accounts
- Express checkout (saved information), personalized experience, VIP
• SSL
- Secure transactions, no vulnerabilities, insuperable security
• Customization
- The perfect shoe tinkered for you!
"Your feet, your shoes, your way" - Design your shoes the way you like them
Facebook Advertising
0.66 cents per one thousand ad views
Pay-per click
Pay when advertising work
Cost effective manner
In depth analysis of ad campaign
Breaking down effectiveness of advertising
Ability to target weak areas, gather further data
A multitude of internet stars
Millions of followers
Seven seconds to sway people's judgement
How do we use this to our advantage?
We give Vine stars a free pair of kicks and in seven seconds they mold this into a Vine implicitly advertising us
Google is the widely used website in the world
Google AdWords will enable us to climb the search engine results
Higher page indexing
First option, first thing people click on
75% of users never scroll past the first page of search results.
Set your own budget, pay when ads are working
0.24 per impression
Impression - simply someone viewing our advertisement
46k yearly impression average (for a relatively unheard company)
Projected ad budget (annually)
$15660.36/year for advertising
"To reach a prospective consumer base"
1. Facebook
- Reaching a wide audience, consumer communication
2. Twitter
- reach a younger customer base, exclusive discount code disclosure, hashtag campaign
3. Instagram
- new releases, neat pictures, user featured photos (boost interaction)
Consistent green color palette
Infinity sign reflects our name
Resembles something every shoe has: laces
"Your feet, your shoes, your way "
• Repetition of "your" emphasizes customer value and power
• "your shoes" part communicates the customization factor
• Short and simple > long and extensive
• Customer easily concludes we are a footwear company
A shoe truck traversing the entire Eastern seaboard
Attend grand events (New Years Time Square, Made in America)
Yet another perk: dominating the East Coast shoe transport market
Unsure about size?
Buy one more size, send back the one that doesn't fit for free within 4 days of arrival
What does this do for our brand?
Yet another unique feature we use to mitigate the lack of a physical store and the inability to try on sizes
When it's bought: shipping
Variety of brands
Customization
Free Shipping
Uniqueness
Quick delivery
Happiness from simplicty
Adventurous and outgoing
Tinkered for you
Shoe
Core Values
Personality
Emotional Benefits
Experience Benefits
