Bob Or Alice

real-time honest A/B testing

#morevaluetoproduct

~ 60 commit

Python + Shiny

optimal decision?

short or long?

green or blue?

Facebook or Twitter?

Nike or Adidas?

A

B

A

simple A/B test

huge risk

? sample size
? A/B ratio
? reliability

real-time results

click rate uplift

click rates

A

B

A

A

B

B

automate the decision

- great for customer

- great for A.I.M.     

Bob Or Alice

real-time honest A/B testing

#morevaluetoproduct

BOA - Bob Or Alice

By Czeller Ildi

BOA - Bob Or Alice

real time honest A/B testing Fedex 2017 project presentation

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