Know and share our public

Digital strategies to know your public, collect data and increase value

The Big Data movement is sweeping across all
parts in society including cultural institutions

And there are a million questions running through my mind...

What are the first three words that come to your mind when you hear “Big Data”?

What types of data could be collected or generated in your Institution? 

What experiences do you have with Big Data in your institutions? 

How do you see Big Data impacting your job? 

How could our institutions connect in order to get access to more data and how far should we go with this?

Knowing a visitor's demographics cannot tell you how they will behave or what they will experience. People come to satisfy their own needs and interests. Importantly, some of the public perceives that culture institutions are good places for satisfying some of these needs and thus are motivated to visit for this reason.

 

(John Falk, Center for Research of Lifelong STEM Learning, Corvallis Oregon (USA)

Albert Einstein

Not everything that can bcounted counts,

and not everything that counts can be counted

Know and share our public

By Daniela Holzer

Know and share our public

Digital strategies to know your public, collect data and increase value

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