The 8 Points Website Checklist

Presented by: Dan Stramer / @danst

April 2020


Web design and development

Do's and don'ts for a better website and email marketing

About Dan

  • Owner of dmdesign - Webdesign agency
  • Front End Designer and Developer
  • Creating websites since 2000
  • Mentor and Teach at Canada Learning Code
  • Active member at WP Toronto meetups
  • Father of 3 boys (who are at home right now...)

About you

  • You have a business
  • You want to get the word out
  • You want more clients, more business
  • You need a great website


Email Marketing

The most effective marketing platform

Email by numbers

  • We read email before drinking coffee
  • We rely on email as main form of communication
  • We trust emails

Use first name of recipient in subject of your email & in the email body to improve engagement and click-through rates.

Put your email marketing on auto pilot - send emails while you are asleep.

When emails are sent automatically, they are timed perfectly - when your customer is engaged and in the right state of mind.

Where do I get content for my emails?

  • ​Website content, it's already there - why not use it?
  • Video content
  • Social media - reuse a good post in your newsletter and link to it
  • Reviews and testimonials

11 Elements


Cheat sheet

Stay tuned!

Thank you