Wilderness 

Music
magazine
 

Target Audience Profile

Gender: Male and female

Age: 16-22

Ethnicity: Not specific 
Income:  Average/Above average

Location: Global. Most European cities
Media: 'Underground' bands, DJs, independent movies 

Brands: Apple, Herschel, Rag & Bone

Hobbies: Live music, design, trendy bars and cafes
 

Inspiration & Genre Research

The inspiration for my magazine was from my genre research for indie rock. As my target audience likes things which are not mainstream I chose 'wilderness' which reflects the idea that the music featured is not

wil·der·ness

 an area essentially undisturbed by human activity together with its naturally developed life community

Masthead ideas

Final idea & reasons 

The font I originally chose was 'Wilderness' in the Montserrat font. I chose this front because it was: easy to read, simple and easy to identify. Could change* 

Design Choices

• Modern classic theme 
• Few cover lines
• Basic layout featuring fashion, live music and interviews.
• 'Song editions' to help promote artists.
• Reflects fashion campaigns such as Vans and Stussy which helps to link fashion/lifestyle with music. 

How Wilderness is different: 

• Combination of fashion, lifestyle and music
• Wilderness focuses on artist information
  and smaller bands
• Cover lines feature song titles to promote 
  artists - 'song club'
• There is information about live music 
  ​as well as digital music

Main article ideas

• Interviews suggested emphasis on individual songs
• 'Song club' with a free download 
• 'Free The Animal' by Sia
• Double page spread with artist interviews with photo shoot

Possible photo shoot ideas

• Final design is the middle pink note of someone with a tiger head
   
• Survey for decision
   
• Decided because it reflects 
  'wilderness'