Creating valuable WordPress products and services
IF YOU BUILD IT RIGHT,
THEY WILL COME
DiSCUSSION OUTLINE
Why WordPress?
Examples of Successful Businesses
Building Your Business
The MVP Approach
WP: AN ESTABLISHED LEADER
WP: A BIG PIECE OF THE PIE
Interesting WP StatISTICS
-
48% of Technorati’s Top 100 Blogs Are Managed With WordPress
-
30%+ of the internet runs on WordPress
-
80+ Million Sites RUN on WordPress
-
56 LANGUAGE Translations of WordPress
-
WordPress Is Most Popular With Business and nonprofit Websites
59 percent of small businesses still don’t have a website.
Source: http://www.bizjournals.com/phoenix/blog/techflash/2015/09/godaddy-majority-of-very-small-businesses-still.html
MANY HAVE ANd MANY WILL...
SUCCEED
IN THE WORDPRESS MARKET
HOW DO YOU DEFINE SUCCESS
IN BUSINESS?
Just YOURSELF?
A SMALL NUMBER OF FOLKS?
A LARGE COMPANY?
KNOW YOUR
WHY
SET YOUR
GOALS
PRODUCTS?
SERVICES?
- Themes
- Plugins
- SaaS
- Tools
- Hosting
- Development
- Design
- Maintenance
- Security
- Consulting
- Optimization
- Support
DECIDE WHAT TO SELL
FIND YOUR NICHE
WHAT's YOUR
IDEA?
VALIDATE YOUR IDEA
Expressing Functionality before build
- Functional Specs
- Wireframes
- Concepts
Wireframing Tools of Choice
WordPress Admin Wireframing Made Easy
GET STARTED
BUILDING
GET THE HELP YOU NEED TO
SUCEEED
QUALITY DEVELOPERS
- Facebook WordPress Groups (AWP + WordPress Freelancers)
- Local WordPress/PHP Meetups
- WordCamps like this one!
QUALITY DESIGNERS
- Dribbble.com
- Behance.net
- Envato Studio & 99designs (proceed with caution)
NEED HELP?
https://learntocodewith.me/posts/code-for-free/
BUILD YOUR
BRAND
Give Branding: v1
Give Branding: v2
Give Branding: v3
Give Branding: v4
Successful Branding
- Iterate on the design
- Get feedback from your peers, friends, mentors and advisors
- Pay close attention to detail
Minimum Viable Product
MVP
KEYS TO A SUCCESSFUL MVP
- Focus on the simple implementation of your product
- Start with a minimal set of features
- Release and listen to your users
VALIDATE YOUR MVP
- Products solve problems. Does your MVP solve the initial problem?
- Question everything.
- Does it make sense to launch now?
- Pros / Cons of now vs later
- ROI of now vs later
- Never stop iterating
JUST ALWAYS REMEMBER...
YOU CAN
DO IT!
