InfoSearch Project 
 NMSU Libraries

David Irvin, MSIS
Business Librarian

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David Irvin, MSIS  |

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General Reference help
Zuhl Library

Where are the libraries? 

 Inside Zuhl

Why information literacy matters

We live in an information rich world

Businesses need good information to make decisions

People provide that information (in context) 

Big idea ...

We live in a time of unprecedented 

  • economic change, 
  • information technology 
  • the need to make data-informed decisions. 

Business touches almost every aspect of humanity and the planet, and modern business runs on information.

The power (and price) of information

Elon Musk, chairman and chief executive officer of Tesla Motors

Source: Getty images

One tweet, billions of dollars

Funding wasn't secured. TSLA's market cap dropped by > $20 billion in the last month

Source: Twitter

Rat in a Vat

Source: New York Times

Works for good news too

Stock: Aquinox Pharmaceuticals                                                                     Source: CNN

Path to research success ...

  • How long will this project take?
  • Library Resources Explained
  • BUSA 111 LibGuide
  • InfoSearch Library Sessions

Business Resources

An Internet-based suite of information resources that enables in-depth business and financial research. 3 concurrent users.


Provides industry reports for over 700 United States NAICS-classified industries at the 5 digit level as well as 100's of specialized industries. (Great resource for market share information and competitors).

More resources

Regional Business News 
Incorporates 75 business journals, newspapers and newswires covering all metropolitan and rural areas within the United States.
Business Source Premier
Coverage includes virtually all subject areas related to business. 
Business Insights: Essentials
Includes company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals.

Stocks, Ratios, Market Caps

Google Finance


Yahoo! Finance

Public Resources

Census Bureau American Fact Finder
(Market Segmentation Data)


Library Discovery (

Sample Project

Delta Airlines

LibGuide to help

Info Search Drop-in Sessions

Stuck on a question? Stop by one of the drop-in labs! I will be available to help you research the questions: