InfoSearch Project 
 NMSU Libraries

David Irvin, MSIS
Business Librarian

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David Irvin, MSIS  |

ph 646-6925

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Zuhl Library

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Zuhl Building         Zuhl Library
2911 McFie


 Inside Zuhl

Why information literacy matters

We live in an information rich world

Businesses need good information to make decisions

People provide that information (in context) 

Big idea ...

We live in a time of unprecedented 

  • economic change, 
  • information technology 
  • the need to make data-informed decisions. 

Business touches almost every aspect of humanity and the planet, and modern business runs on information.

Path to research success ...

  • How long will this project take?
  • Library Resources Explained
  • BUSA 111 LibGuide
  • InfoSearch Library Sessions

Business Resources

An Internet-based suite of information resources that enables in-depth business and financial research. 3 concurrent users.


Provides industry reports for over 700 United States NAICS-classified industries at the 5 digit level as well as 100's of specialized industries. (Great resource for market share information and competitors).

More resources

Regional Business News 
Incorporates 75 business journals, newspapers and newswires covering all metropolitan and rural areas within the United States.
Business Source Premier
Coverage includes virtually all subject areas related to business. 
Business Insights: Essentials
Includes company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals.

Stocks, Ratios, Market Caps

Google Finance


Yahoo! Finance

Public Resources

Census Bureau American Fact Finder
(Market Segmentation Data)


Library Discovery (

Sample Project

Delta Airlines

LibGuide to help

Info Search Drop-in Sessions

Stuck on a question? Stop by one of the drop-in labs! I will be available to help you research the questions:

  • March 14, 2 to 5 p.m. - Zuhl Instruction classroom 
  • March 16, noon to 3 p.m. - Zuhl Instruction classroom
  • March 27, 9 a.m. to noon - Branson Instruction classroom