InfoSearch Project 
 NMSU Libraries

David Irvin, MSIS
Business Librarian

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David Irvin, MSIS  |  dirv@nmsu.edu

ph 646-6925

or visit Branson Library




 

You can find me in Branson Library




     



       
Get
General Reference help
in 
Zuhl Library


Where are the libraries? 


 Inside Zuhl


Why information literacy matters




We live in an information rich world

Businesses need good information to make decisions

People provide that information (in context) 


Big idea ...



We live in a time of unprecedented 

  • economic change, 
  • information technology 
  • the need to make data-informed decisions. 


Business touches almost every aspect of humanity and the planet, and modern business runs on information.


The power (and price) of information


Elon Musk, chairman and chief executive officer of Tesla Motors

Source: Getty images

One tweet, billions of dollars




Funding wasn't secured. TSLA's market cap dropped by > $20 billion in the last month

Source: Twitter

Rat in a Vat


Source: New York Times

Works for good news too




Stock: Aquinox Pharmaceuticals                                                                     Source: CNN

Path to research success ...




  • How long will this project take?
  • Library Resources Explained
  • BUSA 111 LibGuide
  • InfoSearch Library Sessions


Business Resources



An Internet-based suite of information resources that enables in-depth business and financial research. 3 concurrent users.

IBISWorld

Provides industry reports for over 700 United States NAICS-classified industries at the 5 digit level as well as 100's of specialized industries. (Great resource for market share information and competitors).


More resources


Regional Business News 
Incorporates 75 business journals, newspapers and newswires covering all metropolitan and rural areas within the United States.
Business Source Premier
Coverage includes virtually all subject areas related to business. 
Business Insights: Essentials
Includes company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals.

Stocks, Ratios, Market Caps




Google Finance

NASDAQ

Yahoo! Finance

Public Resources



Census Bureau American Fact Finder
http://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml
(Market Segmentation Data)


EDGAR
https://www.sec.gov/edgar/searchedgar/companysearch.html


Library Discovery (primo.nmsu.edu)


Sample Project




Delta Airlines

http://nmsu.libguides.com/ld.php?content_id=19224428

LibGuide to help


http://nmsu.libguides.com/busa111

Info Search Drop-in Sessions


Stuck on a question? Stop by one of the drop-in labs! I will be available to help you research the questions:




Questions?