Second Life

Opportunities for Dofinity

What is Second Life

• Virtual 3D World (not a game)
  • Made of 256x256 m spaces called "sims" (servers)
  • The "Grid" - a series of connected, private or public, sims (23k as of Dec 31 2017)
• Community
  • 500k monthly active users
  • 60k concurrency peak
• Creation platform
  • Built in 3d building tools
  • Scripting environment
• Virtual currency (Linden Dollars $L)
  • 250$L per 1 USD
  • Purchasable/sellable (fixed exchange rate)
  • 500$ mil USD total economy (2015)
  • Users earned $60 mil USD in 2017 (120 PANs)

Revenue Channels

• Second Life Marketplace
• In world physical store
• Services (lead seeking)

Scripting

• Custom basic in-world programming language - LSL
• Limited in capabilities, but has over 200 api functions
• Bots (real accounts)
  • Allows all capabilities a real user has
  • Written in .NET
  • There are plenty of bot services
  • Connector library provided by SL (.NET)
  • Open source libraries

Where does web fit in?

• Websites can be embedded on in-world objects
• Fancy HUD's (extremely lacking in SL)
• Complementary websites to products and services
• API services

Possible Services/Products

• HUD framework using web (lead generation)
• CIAM and loyalty services
  • Land visitors
  • Group members
  • Customers
  • Event attendees 
• Analytics
• Customer Support
• ...

Caveats

• There are no companies, only casual users and independent workers, or small teams (1-5) running a virtual "business"
• Success stories are usually based on micro transactions