What do a pig and a couch have in common? Until recently, according to the Quebec civil code, they were both considered to be movable property. From a legal standpoint, animals had the same rights as a pair of shoes. This opened the door to inhumane practices ranging from abandonment to cock fighting.
More than 30 celebrities have signed the manifesto. Our first PR wave was about this endorsement.
We collected 5 000 signatures in the first hours and we were featured on prime time television.
Our host panicked.