importance and function of digipaks
What is a digipak?
A digipak is a type of packaging for CDs or DVDs, which typically made out of cardboard with an internal plastic holder for a disc.
Below are some examples of digipaks:
What does a digipak contain?
A digipak could contain any or all of the following:
- Name of the artist or band
- Name of the album
- Track listing
- Production information (e.g. copyright info, company details)
- A booklet
- 'Thank yous'
Importance and function of digipaks
- Helps to promote the artist or band
- Artists/bands can sell digipaks at a higher price, thus increasing profit
- Can be useful in establishing artist's genre
- Conveys a visual representation of artist
- Can generate interest and promotes awareness