Evaluation Question 2
How effective is the combination of your main product(video) and ancillary text(digipak/band website/advertisement)?
What is a synergy?
It is the interaction of two or more products which show a distinctive similarity, whereby that makes the effect of the two greater than the two products separately. This element is very important in the music industry, as it helps to sell an artist and their product(s). It is a form of advertisement or an visible element that is present in all their products. Making it easier for the audience to recognise their artist. It could either be a colour scheme, a font, the artist themselves or something their wear or do.
How it was intended to be used
"Another element we will be incorporating into our videos and ancillary work is 'Prayer Hands'. There are many reasons we are adding this to our video. Firstly because it adds to the story. Roses is a song that talks about the lose of Kevin, someone who was close to the main artists. The symbol of the prayer hands means a few things. Brings up the religious background of the two stars and is a symbol of praying for their friend, hoping he ends up in heaven. This is something that will be seen across the videos and other forms of work because of its significance to our song , so we have decided to make it a consistent part of it."
Where it is seen across the media products
The most distinctive synergy across the media product is the prayer hands, which you can vividly see in all of them. As well as the artist being present in all of them.
Music video
Digipak
Advertisement poser
How audience linked the product together
Due to the influence of artists Krept x Konan, I wanted to captivate the style of their ancillary. Which is what I predominately based it on.
The use of similar body positioning and kind f background. The playing of "Virgin" The track-list position, the "Parental advisory", colour of title text.
How successful was the synergy use?
From the feedback gathered from my target audience, it indicates that it was successful. As it managed to connect with the target audience, as well as our wider audience due to the universal nature of it. Whereby, there's a strong connection with all the ancillary texts throughout and it also works well with the music genre of artists.
I think that my target audience was definitely attracted to my use of synergy as it was dominate in all aspects of our work. Whiles being very clear as to what it stood for. Due to the fact that our artists were influenced by Krept x Konan, the way in which we interpreted their style showed through with the use of synery. Which was a form of contemplation and faith. As well as appealing to our core audience, due to the synergy of the prayer hands, as it is a universal gesture anyone can sympathise with it.
