How my magazine attracts young indie rock fans...


The main image itself is a close up shot which is a current trend amongst young people, I discovered this through the social networking site 'Instagram'.  The  image also has a slight filter as well as her eyes also being edited to appear brighter. This was not only beneficial as it improves the quality of the image but relates to young people using sites such as Instagram as they tend to edit their own images in an attempted to abolish any flaws and other insecurities.  You can see this from the images below, one using a 'black and white' effect and the other uses a filter called 'early bird'. The model in my image is also using sunglasses to partially hide her face which is another recurrent theme in the way young people photograph themselves.   I have also added a darkened effect on the right hand side of the image which is a good representation of both the 'dark' trend featured amongst the young generation and represents insecurities and darkened and sad times which is frequent young adults. It also relates to the song lyrics of indie rock fans.                    



My magazines use of mise-en-scene represents this particular social group as the text is positioned in similar places to those of Q and NME, which are typically read by this target audience. I have also included a fair amount of writing on the front cover explaining some of the contents inside the magazine this is due to a lacking attention span amongst young people, it means that they can then glance at the front cover and know instantly if this issue is suited to their interests.

The contents page has a very obvious structure to it, this is for a similar reason to the front cover, it enable my target audience to find the article or page that they are looking for quickly and effectively. 


I have included red lines to separate the different articles. This makes them easy to differentiate between. (The lines are red to fit in with the magazines house colours).

Props and costume

I have chosen to keep my props and costume to a minimum to reflect a mature and 'budget saving' image, I felt this best described 'young indie rock' fans. My model also wore a pair of rounded 'retro' sunglasses which were launched as a trend amongst young indie fans recently.
I kept all costume dark and plain, to reflect once again a minimalistic look, I also reduced colour as teenagers are in the midst of 'child come adult' and the use of pink and colourful clothes may put them off.
On the contents page I also used props such as a speaker, microphone and headphones, this not only gives the magazine a real music feel but shows how young people can experiment with making their own music.


I have no particular location for the central image as I took the photo in a studio set up, however I did this to show professionalism and modernisation which strongly reflects the young, modern and technologically savvy generation that this magazine is intended for.

Although this was not the case for all the images as I chose to capture the essence of young upcoming artists, I therefore took an image in a studio bedroom set up. this represents how young people are becoming more creative and determined to fulfil a career in the music industry. It also represents their 'budgeting'. 

This was the location in which the photos of one of my artists were taken, although this ins't necessarily clear on my contents page as I felt that it didn't look like 'professional photography'


The lighting set up of my magazine represents the younger generation as, although the images mostly have a grey back drop, the lighting itself is still quite light. 

Young people are recently beginning to en delve in making their images more 'photographer' like, meaning more exposure, more filters and less 'camera phone' ish.

I have therefore tried to use filters and bright lighting to attract my audience as I believe they would be interested in taking inspiration from the images in the magazine.

body language


The central image on the front cover shows 'Leah' holding her sunglasses on both sides, as if she were taking them off. This is supposed to represent her revealing her story, this heavily relates to the teenagers specifically as they stereotypically find it hard to express themselves and tend to keep things hidden. They can then look at this front cover and relate to the emotions in which the model is portraying, which would therefore encourage them to read about her.

This also falls under 'mode of address', as pulling her glasses off slightly, Leah is making eye contact with the person reading the magazine, whereas throughout the rest of the magazine her eyes are covered fully by the glasses.


I have chosen to use a formal style of writing throughout the magazine, especially in the DPS interview. This was due to research that I had previously done over social networking sites. Unlike a few years ago when abbreviations such as 'brb' and 'lmao' were frequently being used by the young generation, correct grammar has recently become a trend and the likes of 'lol' have been deemed 'uncool'. For this reason I chose to eliminate a lot of 'slang' terms from the article as I feel formality best fitted the young people of today.


Taking the central image into consideration, it reflects confidence from the artist, this both conforms to stereotypes perceived about indie rock artists about being brave, confident and 'out there'. However it also introduces a countertype for the genre as a sense of 'shyness' is also portrayed from the image, as she uses the sunglasses as a shield to remain slightly hidden from the world.

The image of 'Ryan Rossington' on the contents page conforms to the stereotype as he grips his hair in a 'model' like pose, oozing confidence and self indulgence.