Advanced
social media - social listening
What is social listening?
Social listening
Monitoring social media and related channnels
Answer questions
Request feedback
Tips
Identify influencers and advocates
Discover where people who support you are most active
Monitor organisation name with and without @
Track common misspellings
Look for positive and negative feedback
Respond to people directly
Track other organisations working on the same topics
Tools
Instagram
Existing library of images - post using #nofilter
Show your work - tell stories from the ground
Pick images that tell a story
Stream events live
Share videos
Measure the results: Statigram, Simply Measured
Brand awareness raising
Behind the scenes at the office
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