Why?
What?
Who?
How?
Where?
When?
Who? | How? | Metrics |
---|---|---|
Existing supporters and donors | Ask if they will increase their donation | |
Made two one-off donations | Ask if they will make a regular donation | |
Made one one-off donation | Ask if they will make a second one-off donation | |
Taken action | Ask them to make their first donation |
How many increased their donation?
How many new regular donors?
How many second one-off donors?
How many first time donors?