Advanced social media - data
Social
Followers
Likes/Shares/RTs
Visits to website from social
Actions/donations
Vanity metrics
Examples of vanity metrics
Size of the email list
Followers on social media
Website visits
Good metrics are...
comparative
a ratio or a rate
affect how you behave
Examples of good metrics
Actionable metrics
Rate of social media growth
Number of first time campaigners
Number of second time campaigners
Benchmarking
Using Google Analytics
Measure trends,
not specifics
Google URL builder
Gives you most accurate metrics
Meet Matt for coffee
Travel from Old St to Kings X at 11:30am
Campaign Name
Meet Matt for coffee
Medium
Public transport
Source
Bus 214
Medium
social, email, cpc, tv, print, billboard, partner
Source
twitter, facebook, Mailchimp
Campaign name
clear description that covers a campaign that goes across multiple channels
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