Evaluation Question 4:
Who would be the audience for your media product?
Demographics:
Age:
Gender:
Ethnicity:
By Luca
We felt that the most suitable age range would be between young adults and adults, and between the ages of 17-35. We believe this as our film contains a sophisticated plot line and also images of gore. Therefore, a slightly older audience would understand and enjoy our film. A younger audience may find the images and plot line disturbing and confusing.
Our film is primarily aimed at the male gender, as males will enjoy the fast paced action scenes and also withstand the gory images. However, we believe that the gory images may be too disturbing for women, and therefore they may not enjoy it as much.
We do not feel any ethnic group will dislike this film. However, we feel that it is directed at a white British audience, as the two main characters are white, and the film is set in Britain.
Demographics:
Class:
Sexuality:
Location:
By Luca
The social class of our audience would be C1 and B, as we are targeting more of a niche, film-lovers audience with our film. The people in this bracket have a 'Monthly spare money' amount of £1000, suggesting that they would be able to go to a cinema and pay a full fee to watch the film. These classes generally enjoy the more sophisticated and complicated plots, and can withstand gory images, hence why they are our target audience.
Our film involves two straight characters, therefore, as a result, we will have a straight and niche audience that will enjoy watching our film. If we had gay characters then our audience would be gay and niche.
Our film is based around two southern-English characters, and therefore our film may appeal more to south-eastern England. However, the film is shot within a suburban dentist surgery, and therefore our film may also appeal to a suburban audience all over Britain, as they can relate to the experience of a dental surgery.
Demographics:
By Sam
Our film has a niche audience because, we learnt from our audience research, that most horror films have a niche audience, as they focus on playing on the audience's fears, and therefore it needs a specific audience not to find the film disturbing. Our film also contains quite a sophisticated plot line with gory images, that we believe will only appeal to a slightly older audience of film lovers who enjoy complicated horror films.
BBFC Rating:
By Jamaal
When we researched the BBFC ratings, we decided to give this a rating of 15. Therefore, no one under 15 is allowed to buy the rated DVD or see the film at a cinema. At the level of 15, strong violence may be tolerated. There should not be strong and lengthy infliction of pain and strong gory images should be avoided. There is no limit on the amount of strong language, however our OTS did not contain any dialogue.
Psychographics:
By Ben
Mainstreamers:
Aspirers:
Successeders:
Domestic, conformist, conventional, sentimental, passive. Part of the mass, favouring big, well-known 'family' brands, the largest 4Cs groups.
Materialistic, acquisitive, affiliative, orientated to extrinsic (image, appearance, charisma, persona, fashion). Attractive packaging more important than quality of contents. (Younger, Clerical/Sales type occupation)
Strong goal orientation, confident, work ethic, organisation, supporting status quo, stability. Brand choice on reward, prestige, 'the best'. Attracted to 'caring' and 'protective' brands.
Details/Explanation
Psychographics:
By Ben
Resigned:
Explorers:
Strugglers:
Reformers:
Rigid, strict, authoritative. Orientated to the past and previously resigned roles. Brand choices stress safety, family, economy.
Energy, experience, challenge, new frontiers. Brand choice references difference, sensation, indulgence and instant effect. Normally, the first to try new brands (younger - student).
Alienated, excluded, disorganised. With few resources apart from physical/mechanical skills, (e.g mechanic). Heavy consumers of alcoholic beverages, junk food and lottery tickets. Brand choice involves impact and sensation.
Freedom from restriction, personal growth, social awareness, value for time, independent judgement, tolerance of complexity, intolerant of poor taste, curious. Intrigued by new brands, supports growth of new. Selects brands for intrinsic qualities, favouring natural simplicity, small is beautiful. (Higher Education)