Project for the promotion of Videogame Industry in Mendoza

Guillermo Nuñez

our next 5 years plan

  • +20 videogame studios on international markets
  • +150 professionals working full-time
  • +100 indirect professionals
  • +1.5 million dollars of direct foreign investment
  • Self-sustaining

Current state of the Videogame Industry in Mendoza

  • Highly informal
  • Very few studios actually exporting products
  • Lots of studios with technical capacity to export
  • 15 formal studios
  • ~ 300 developers (active and non-active)

Units sold

30000

Average videogame price on Steam: US$ 10

30000

  • 10000 full price units
  • 20000 half-price units
  • US$ 200000 in gross profits (3 years)
  • 30% Steam cut
  • US$ 65000 necessary investment
  • US$ 10000 Development cost of an MVP + Concept Art + Sales folder
  • An MVP requires 3 developers, final product requires 5, along with 6 outsourced jobs

US$ 200000

of investment fund required

US$ 200000

with

  • 20 projects can develop their MVPs and get ready to find a publisher
  • 4 of these projects find investment and publish, with an estimated the success rate of 20%
  • 44 people hired by those 4 successful projects
  • 48 professionals hired by non successful projects.
  • US$ 25000 of return on investment (14% / 3)
  • All of this on the 1st year

US$ 180000 + 25000

2nd year

  • 20 projects
  • 6 of these projects find investment and publish, success rate is now 30%
  • 1 studio can continue without funding (25% of successful studios)
  • 71 professionals hired by those 7 successful projects
  • Return on investment of US$ 62000 (previous year and current)

5th year

  • 28 projects
  • 16 successful, success rate of 60%
  • 7 studios without funding at this point
  • 115 professionals hired by those 23 successful projects
  • Return on investment of US$ 224000 (at this point, the initial State investment is surpassed )

US$ 120000 + 160000

Funds

Hired professionals

Ways to improve on this

  • Minimum requirements (Eg: to have a previous release)
  • Contests and training for those who do not meet the requirements (instead of giving them the investment directly)
  • 3 annual windows
  • Rotary Evaluation Committee

Ways to improve on this

  • Open to investors that only spend if a publisher is found
  • Compromise the State to provide a minimum of US$ 40000
  • Constant training
  • Mobility to international markets

Unlike great wine, great games can be made anywhere in the world.
There is no reason why the next blockbluster game can't come from creators in Mendoza. Games are global, and the size of Mendoza is not a limiting factor.

Jason Della Rocca "The Myth"

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