Rihanna 'Loud' digipak analysis

Roses are used throughout the digipak which represents beauty. The colour running through the album is red which is a bold colour, grabbing the audience's attention.

The main image is a photograph portrait of the artist which covers the whole space suggesting power. She s wearing red lipstick which has connotations with seductive attraction, attracting a wider audience.

The only writing on the album  is the name of the artist and the name of the album. The writing is simple so the audience concentrate on the image.