Steven Layne, Lejia Duan, Lauren Fan, Joshua Shi, Jason Yuan, and Tatiana Dalton
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What: an app that can identify fonts the user encounters as they move through the world
Who: made for graphic designers and casual font lovers who notice the fonts around them & want to learn more
How: a Shazam-esque setup that links user-taken photos of the real world with a database about fonts and their uses
+ favorites & history
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initial design
Camera home screen
Font identification
See this font in context
“Explore” fonts near you accessible from end of previous flow or from homepage
Early Prototype
Users frequently got “stuck” and could not figure out how to return to earlier pages/steps in the identification process
Users expressed confusion and disinterest in location-based font browsing, wanted more about which fonts were being used where & why
Users wanted to be able to search the font database using colloquial and cultural examples like “coca cola font” or “cards against humanity font”
Three modes: identify, explore, your library
Redesigned explore page to include search bar, "trending" and "popular" search categories, and more visual thumbnails
Added error message: