The Industry
Our Record Label would be...
Virgin records and Mercury Records UK merged in 2013
Virgin Records EMI would be a suitable record label for our artists, it has a mix of artists from different genres - including Rap. Also, given that the conglomerate is Universal Music Group, a prominent firm in the music industry and is behind the success of many artists on its record labels.
We hope that Virgin Records EMI will support us providing excellent management.
Other artists signed...
Why we are making our song accessible online.
Due to our target audience being predominately young(16-22yrs old), it would be in our best interest to make it available online only, because our specific audience would prefer to download it online due to easy access rather than purchasing a CD.
Reasons why:
- Cheaper
- Increases number of fans
- Large number of users
Major or Independent Label
Being signed to a major label would be to our advantage as we have a mass target audience, in order to reach this huge potential audience major labels can use their connections and money to promote our music. On the other hand Independent labels tend to have less resources and cannot offer global exposure for their artists.