Carol Vernallis's Thoery 

Summary

Slow MOtiON

 

juMP CUTS

 

cAMERA SHOTS 

Is used to make the video more interesting,  as the more effects put into a music video, makes viewing more pleasurable for the audience.

Jump cuts disrupt continuity editing disturbing the flow of the video, within music videos they attract the viewers attention. 

Carol Vernallis states that camera shots vary within music videos, a variety of tilts, pans and tons of close-ups, come across more entertaining for viewers and help the video seem quicker. 

Krept & Konan - mY story

By adding slow motion to this music video, it has almost lengthened this short narrative acting as an illusion. Also it emphasises the actions in the video, so the viewers can connect to the narrative.

Rizzle kicks - lost generation

In this music video jump cuts are present at the beginning of the video, placing a sequence of jump cuts together appear more noticeable. In addition to this the jump cuts happen on the beat following the rhythm, this is very common in music videos because the editing reflects the song. 

mindless behaviour - Girls talkin bout

Fast editing is visible from the start of the music video, then a variety of camera shots such as close-ups, wide shot and long-shot are shown. This video is typical of its genre by allowing the artists to showcase their dancing from different angles and shots.