The when, how, and why to test your product
“To improve is to change; to be perfect is to change often”
– Winston Churchill
A game similar to MafiaWars that had a check-in feature as well as a photo-sharing element
Worried about all the cluttered features, the company stripped it's product down to just the photo-sharing feature
a browse and shop platform that sent alerts about user's favorite products
most users just built collections to share. While wildly successful, the company is still trying to get back to it's ecommerce roots for revenue purposes
In 1933 this soap company made a putty to remove the coal grime from walls - a once common problem when we used coal to heat our homes
With the introduction of vinyl wallpaper, folks could clean their walls with soap and water. The soap company then began selling their product as a toy
“If I asked my customers what they wanted, they would have said a faster horse.”
– Henry Ford
“Change before you have to.”
– Jack Welch | CEO, General Electric
Conceptualizing
Implementation
Development
Tim Brown, Harvard Business Review
http://silverbackapp.com/
https://popapp.in/
http://www.invisionapp.com/
https://www.usertesting.com/
http://www.ideo.com/images/uploads/thoughts/IDEO_HBR_Design_Thinking.pdf
Don't Make Me Think
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anything by Steve Krug