The aim of Marie Keating’s ‘Your Health Your Choice’ digital marketing campaign was to make people aware that they can prevent 4 in 10 cancers if they made simple changes to their everyday lives.
Combined Media and The Marie Keating Foundation created a fully integrated, multi-channel digital campaign to:
The main target audience was the general public with a focus on cancer survivors and young adults
A range of digital marketing activities included; a microsite, video, Google Ads, Banner Advertising, Social Media Marketing, SEO, Affiliate marketing, Email Marketing and Search Engine Optimisation.
All events were tracked including PDF downloads and video views.
Banner advertising was displayed across
An email shot was sent out to the database of emails on file.
Social Media campaigns were created across various platforms. A customised Facebook tab was introduced which acted similar to a mini-website on Facebook.