What is Driving

Modern Identity?

Ado Kukic

Developer Evangelist

Auth0

@kukicado

How can we

modernize identity

without compromising on security, user experience and efficiency?

@kukicado

The Challenge

@kukicado

Security

User Experience

Efficiency

Homegrown identity solutions are...

  • Rigid and inflexible
     
  • Expensive to maintain
     
  • Create silos
     
  • Take away from your core competencies
     

@kukicado

User Experience

@kukicado

Users demand choice when it comes to authentication

Frictionless and personalized experience 

Security

@kukicado

Protecting your users, apps, and data from malicious actors

Need for enhanced security features like multifactor auth, anomaly detection, etc.

Business Efficiency

@kukicado

Compliance with laws and regulations such as SOC2, GDPR, and others

Interoperability and efficiency across business units

If done right, identity should be invisible to your users. If done wrong, they’ll feel the pain.

@kukicado

What is

Modern Identity

@kukicado

@kukicado

Finding the
right balance between
user experience, security, and business efficiency

@kukicado

Centralizing identity management for all of your applications across various use-cases

@kukicado

Utilizing open standards for better security, interoperability, and flexibility

User Experience

@kukicado

Streamlined authentication process

Frictionless enhanced security

Personalized experience for each user

Security

@kukicado

Implementing security best practices

Ensuring the right users have the right access

Enhanced security features and anomaly detection

Business Efficiency

@kukicado

Ensuring compliance with GDPR, SOC2, HIPAA, and others laws and regulations

Focus on solving unique business cases 

Faster time to market and increased sales, conversions, and revenue

 

Modern Identity

with Auth0

@kukicado

@kukicado

The Auth0

Universal Identity Platform...

  • is easy to integrate whether you have a legacy system or new application
     
  • built on top of open standards like OAuth 2, OpenID Connect, and JSON Web Tokens (JWT)
     
  • powerful SDKs for web and mobile applications
     
  • flexible and extendable for your unique use case
     

@kukicado

AMD

Single sign-on reduced the need for unique account management and multiple logins

Seamless user experience for enterprise customers

Rapid implementation and support for existing infrastructure

@kukicado

Single Sign On

Log in once and use all applications you have been granted access to

@kukicado

Servecorp

Universal login page and custom login scripts consolidated identity

Single sign-on reduced need for multiple logins

Reduce customer onboarding from weeks to one day

@kukicado

Custom Database

@kukicado

User your existing user stores with the Auth0 universal identity platform

Whitbread

Session persistence and enhanced security features

Enable customers to seamlessly authenticate across multiple brands with one click 

One click authentication boosts booking values

@kukicado

Long Lived Sessions

@kukicado

Customize how long users remain authenticated to an application while balancing user experience and security

Autotrader

Enhanced security features out-of-the-box help reduce fraudulent activity

Flexible registration allows for premium user experience

Go to market in days, instead of months

@kukicado

Enhanced Security

@kukicado

Detect anomalies and stop malicious attempts to access your application

Never Compromise On...

 

Summary

 

@kukicado

Modern identity is finding the right balance between security, user experience and efficiency

Centralizing identity management for all of your applications across various use-cases

Utilizing open standards for better security, interoperability, and flexibility

 

Resources

 

@kukicado

Auth0

https://auth0.com/signup

 

Forrester Total Economic Impact

http://bit.ly/auth0-tei
 

Case Studies

http://bit.ly/auth0-case-studies

 

Thank You!

@kukicado

 

webinars@auth0.com

 

http://bit.ly/what-is-driving-modern-identity

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