Our artist wore a very colourful stylish flower bomber jacket, on top of navy blue dungarees for our photo-shoot. I think the colourful jacked was very successful and followed the themes of our music video as we aimed to make colour a main focus of our music video. 

Another reason I think this costume went well is because the colourful jacket helped to bring out the blue of our artist hair which was what I wanted to stand out the most on my Digipak and Advert. 

The choice of clothing linked to our house genre as this type of urban clothing is seen in other house music videos.

For Example in the music video Hideaway by Kiesza, the artist is wearing a very urban styled costume and similarly wearing 'braces' on top of her shirt like our artist.

We choose to use this outfit for our digipak and advert because it is the same costume that our artist wore in our music video. This helped link the music video, digipak and advert all together as the costume is consistent throughout all the productions. 

Jacket in video

Jacket in digipk

Costume links of music video and Ancillary products 

In these pictures my audience can see a clear link in the costume used in my ancillary work and music video. This makes it easy for my audience to know that both my digipak and advert are for my music video.