page a
-
500,000 visitors/month
- 10% conversion rate
- 50,000 conversions a month
- +10% = 5,000 additional conversions
page b
-
10,000 visitors/month
- 20% conversion rate
- 2,000 conversions a month
- +250% = 5,000 additional conversions
FOCUS ON PAGE A
It's the high value flow.
Conversion a
-
Value: $100
- Monthly conversions: 100
conversion b
-
Value: $1,000
- Monthly conversions: 10
focus on conversion a
Statistics is suited for higher volumes
baseline conversion rate
traffic levels
How long will the test run?
(opportunity cost)
LOOK AT COMPETITOR WEBSITES
WHAT WEBSITES DO YOU LOVE?
NO, SERIOUSLY, CALL YOUR MOM