optimizely
- World's leading web optimization platform
- Over quarter million experiments run
- Over 6,000 customers
- Customers in 50 countries, 10 languages
Kyle Rush
- Head of Optimization at Optimizely
- Ran optimization at Obama 2012
- Conducted over 700 experiments
Guidelines
- Start simple
- Prioritize by ROI
- Don't be afraid to fail
- Always have a test running
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