The new yorker





Re-platform



Why now?


Six reasons.

  1. Magazine refresh
  2. Gated HTML & paywall
  3. Development queue
  4. Tech productivity
  5. Edit productivity
  6. Performance



1. magazine refresh


  • Brand consistency
  • Goings On




2. Gated HTML & Paywall



3. Dev queue


No major projects on the horizon.

4. Tech productivity


  • Two week deploy cycle
  • Features can't be deployed independently
  • Deploy depencies
    • Devops
    • Teamsite
  • Three CMS


Took one week to even start on building a content rotator.






5. edit productivity


  • Section page builds
  • Two CMS
  • Article search
  • Content curation

6. performance

Atlantic vs. New Yorker




why redesign?


The quality of our code and our design 
should match the quality of the 
words we publish and the 
stories we tell.


goals


  1. More readers
  2. More viewable impressions
  3. More subscribers


Goals


  1. More readers
  2. More viewable impressions
  3. More subscribers


Focus


  1. The reading experience
  2. Discoverability and recirculation
  3. Social sharing and reader engagement


key products


  1. Engaging reading experience on all devices
  2. New homes for News and Culture coverage
  3. New newsletter sign up modules and social buttons
  4. Streamlined navigation throughout the site 

New Yorker platform

By Kyle Rush

New Yorker platform

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