Numbers


$250 million


4.27 million donations


81.5 million pageviews


17.8 million unique visits


6 month life span


Context


$500 million online in '08


$1 billion expectation


President of the U.S.A.


Mitt Romney




What we started with


5-7+ second load time

No CDN

No caching

46 requests


Donate API


Jekyll & GitHub


CDN & static assets


Results

80% faster time-to-paint


63% reduction in page weight

52% reduction in requests

Results


+14% conversion rate



$32 million

Redundancy

$3 million/hr peak



Redundancy


Iteration & workflow


Iteration & workflow


1,101 frontend deploys

4,000 lines of JavaScript

Responsive

240 a/b tests


49% increase in conversion rate

Kyle Rush



@kylerush


kylerush.net


Director of Technology, The New Yorker

Meet the Obama campaign's $250 million fundraising platform

By Kyle Rush

Meet the Obama campaign's $250 million fundraising platform

  • 3,334