Numbers
$250 million
4.27 million donations
81.5 million pageviews
17.8 million unique visits
6 month life span
Context
$500 million online in '08
$1 billion expectation
President of the U.S.A.
Mitt Romney
What we started with
5-7+ second load time
No CDN
No caching
46 requests
Donate API
Results
80% faster time-to-paint
63% reduction in page weight
52% reduction in requests
Results
+14% conversion rate
$32 million
Redundancy
$3 million/hr peak
Iteration & workflow
1,101 frontend deploys
4,000 lines of JavaScript
Responsive
240 a/b tests
49% increase in conversion rate
Kyle Rush
@kylerush
kylerush.net
Director of Technology, The New Yorker