...to attract and acquire a clearly defined audience
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience
Content marketing is a marketing technique of creating and distributing valuable , relevant and consistent content to attract and acquire a clearly defined audience
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience
Content marketing is all about storytelling
Five Content Marketing Examples
Infographics
Websites
Podcasts
Videos
Books
Websites
WordPress
Why Content Marketing?
Awareness.
Research.
Consideration.
Decision.
Buy.
Use content marketing to grow
Ideal workflow
Potential clients find your content
Find value in it
By the time they contact you
They’re already convinced they want to work with you...
ROI for CM can be phenomenal!
... if executed correctly
SEO efforts should be focused on content marketing.
How Do I Get Started?
The easiest way is to start blogging
It will likely be hard at first
The more you do it,
the better you’ll get at it
Why start blogging?
Happy office girl sitting at desk working on computer typing on keyboard smiling
Three people sitting in computer room typing and smiling