Building your brand in a digital age
Laura Alkhoury
Software Developer @ IBM
@laura_alkhoury
Past Director of Social Media @
Facebook is still the preferred social media platform for Canadians, with over half using it daily.
http://www.insightswest.com/wp-content/uploads/2016/05/Rep_InsightsWest_CDNSocialMediaMonitor_2016.pdf
Millennial’s time spent on Instagram, Twitter and YouTube growing at a faster rate than older segments.
http://www.insightswest.com/wp-content/uploads/2016/05/Rep_InsightsWest_CDNSocialMediaMonitor_2016.pdf
Overall, Canadians spend 18% of time online interacting with brands (vs. friends, family, etc.)
http://www.insightswest.com/wp-content/uploads/2016/05/Rep_InsightsWest_CDNSocialMediaMonitor_2016.pdf
Consumers turn to social media to vent.
http://www.insightswest.com/wp-content/uploads/2016/05/Rep_InsightsWest_CDNSocialMediaMonitor_2016.pdf
Brand presence of Canadian marketers (2015)
https://www.statista.com/statistics/503186/social-media-presence-brand-canada-marketers/
https://en.wikipedia.org/wiki/Over-the-top_content
http://www.webio.com/messaging-the-key-to-cracking-millennial-customers.html
https://blog.hubspot.com/marketing/social-media-predictions-2017
Tweets with images get 18% more click-throughs than those without.
Tweets with animated GIFs get 167% more click-throughs than tweets with images.
https://coschedule.com/blog/social-media-engagement-tactics/
https://coschedule.com/blog/social-media-engagement-tactics/
https://www.quicksprout.com/2014/04/04/how-to-use-hashtags-to-increase-your-online-presence/
https://coschedule.com/blog/how-to-make-an-infographic/
https://coschedule.com/blog/social-media-content/
https://coschedule.com/blog/best-times-to-post-on-social-media/
https://coschedule.com/blog/best-times-to-post-on-social-media/
https://coschedule.com/blog/best-times-to-post-on-social-media/
https://coschedule.com/blog/best-times-to-post-on-social-media/
https://coschedule.com/blog/best-times-to-post-on-social-media/
At the end of the day...
https://coschedule.com/blog/best-times-to-post-on-social-media/