How does your product use or challenge conventions and how does it represent social groups or issues?
Maria Raluca Streang
Creative Critical Reflection
The cover
Morphosis is a magazine that aims to promote and discuss about the youth and underground culture from a fashion and artistic perspective.The cover features a model that is the representation of this magazine's target audience: young independent women, with the age ranging from 18-24 that are more attracted to the underground aspects of fashion than its commercial side and are also open to discover art in other forms than fashion.
Note:This slide is an overview , close ups of the writing are presented in the future slides.
The cover -Part I
The cover-Part II
The Table of Contents
The sections featuring in the Table of Contents are marked with playful titles: ,,More Than Fashion" and ,,Less than Art" to underline the two broad topics that the magazine usually will present in its articles and the atypical way of dealing with the issues raised in these two fields. This magazine has a postmodern approach as it is in a love-hate relationship with everything it presents .The layout comprises geometric shapes coming together as a puzzle. Thus, an overview of youth culture with all its facets and directions is formed.
Note:This slide is an overview , close ups of the writing are presented in the future slides.
The Table of Contents: Part I
The Table of Contents:Part II
Note:This slide is an overview , close ups of the writing are presented in the future slides.
The Double Spread
The Double Spread of the magazine is a conceptual fashion pictorial. It concerns fashion but the focus is spread between the artistic editing of the photos and the clothes.Treating a very common and popular subject of the nowadays consumerist society,the pictorial aims to criticize superficiality contrasting the beauty of the model and clothes with a decaying background suggesting the ephemeral nature of appearance and fame.
The Double spread: Part I
The Double Spread: Part II