USES AND GRATIFICATIONS

PERSONAL IDENTITY

Personal identity allows us to distinguish ourselves from others, it reinforces self values and behaviour. We can find our personality reflected in different articles and magazines, it gives the reader a sense of originality and makes them unique to others. By reading an article that reflects you, it allows you to feel closer to the model/ story.

ENTERTAINMENT

Magazines give entertainment for readers as they enjoy and are engaged in the magazine. It can relax, fill time or relieve emotions; this gives the reader entertainment from reading. It can give aesthetic enjoyment or involve them in something that they enjoy; reading this magazine can draw them away from problems and give the reader a sense of 'escape'.

INFORMATION

This allows the reader to gain new information and knowledge about events, surroundings, society and global issues. It self-educates the reader and makes them more informative about current affairs, they gain a sense of security via knowledge. The reader can be generally interested in what they are reading, also.

SOCIAL INTERACTION

Magazines allow people to communicate and discuss the magazine content. It gives a basis for conversation and engages people together, it gives companionship between a society. Social interaction allows others to gain a sense of belonging and identify themselves as part of a group; magazines create connection between people. It allows people to participate and carry out society roles, enabling real life companionship.