UxCare

James Tettelbach-Whitehouse

What is UX?

UX is not (just) design!

(Venn Diagram)

Science

Art

Psychology

We are focusing on Science & Psychology

Science

Art

Psychology

What is UX?

UX means taking care of the user and making their experience a positive one.

The user is the most important resource a business has.

"The customer is always right"

What makes a good healthcare experience?

  • Empathy
  • Transparency
  • Trustworthiness
  • Efficiency

But most importantly...

Things get better!

user

Doctors are not magicians. They are simply the most qualified to find the best treatment.

UX Professionals

solution.

UX uses empiricism to determine the best solution to problems or opportunities in the user experience.

UX is not

"make it pretty"

UI

development

Pain Points

  • broken arm
  • 404 page
  • sore throat
  • forgot password
  • flu shot
  • enter payment details
  • waiting room
  • loading...

Loading...

Instagram's solution

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Instagram's solution

Uploading starts here!

Another Example

How can we make forms less painful?

Better Forms

Best practices

UX Research

UX relies on empiricism

Source: http://www.uxmatters.com/mt/archives/2006/07/label-placement-in-forms.php

Types of UX Research

  • Interviews
  • Surveys
  • Focus Groups
  • Card Sorting
  • A/B Testing
  • Usability Testing
  • Field Studies
  • Eyetracking
  • Clickstream Analysis
  • Tree Testing
  • Customer Feedback
  • Concept Testing
  •  

The Process

UX Professional

  1. Consult the research
    • Competitive Analysis
    • UX Research
    • User Interviews
  2. Diagnose the problem
  3. Select a treatment
    • Prototype
  4. Evaluate its efficacy
  • Personal Experience
  • Academia
  • Medical Records
  • Prescription

Doctor

Diagnose the Problem

Knowing which problems to solve

Case: NBC News

Case: NBC News

The autopsy

Good UX doesn't follow trends.

It follows data.

How is this still a thing?

UX as a Mediator

  • The business demands X
  • The technology can give us Y
  • The user wants Z

Pop-ups

Personalized Medicine

Tailor care to each person’s unique genetic makeup.

Personalized UX

Tailor the experience based on the data and habits of the user.

Personalized UX: Netflix

Suggest movies based on previous ratings.

Personalized UX: Waze

Predict destination based on app usage habits.

Do No Harm

You can't give every user everything, but you can give some users nothing.

  • Accessibility
  • Usability
  • Responsive Design

UX must be the advocate for the user.

UX

(Venn Diagram)

Science

Art

Psychology

We are focusing on Science & Psychology

Science

Art

Psychology

References

  • http://www.catalystnyc.com/2015/02/navigating-mobile-hamburger-menu-anyone-get/
  • http://jamesarcher.me/the-hamburger-menu/
  • http://www.uxmatters.com/mt/archives/2006/07/label-placement-in-forms.php
  • https://uxdesign.cc/design-better-forms-96fadca0f49c#.gqlhawryj
  • http://www.fastcodesign.com/1669788/the-3-white-lies-behind-instagrams-lightning-speed

Resources

  • https://www.nngroup.com/
  • http://alistapart.com/topic/user-experience
  • http://www.lukew.com/ff/
  • https://medium.com/tag/user-experience

UxCare

By James TW

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