Data Driven
Development

@francmichal

How?

Data

Achieve Product Goals

Levers ?

2mln

40%

30%

100£

Product Development

  • Brilliant Idea

  • Implementation

  • Marketing

  • Profit

Simple!

But there is a catch

How to recognize Brilliant Ideas

It always comes down to Decisions

http://i.dailymail.co.uk/i/gif/glassbrain.gif

Decisions

http://www.nualahume.co.uk/how-the-brain-works/

Evolving Neural
Network

  • Experience 

  • Knowledge

We need help

DATA

Collective
Inteligence

luck

Decision =

best

worst

ok

+ experience

+ knowledge

Decision =

luck

best

worst

ok

+ experience

+ knowledge

Decision =

luck

+ x

+ x

+ x

best

worst

ok

+ experience

+ knowledge

Decision =

luck

+ x

+ x

+ x

data

data

data

best

worst

ok

Good Decision

Great Decision = 

best

worst

ok

(Good Decision)
* team

Collective Inteligence

How?

Data Driven Development

We collect a lot of Data

DATA

  • actions

  • shares

  • clicks

  • A/B Tests

Data Collection

External Tools

Data

Data

Data

Abstraction

Common language

Complexity

  • Simplicity

  • Understanding

Data

Data

Data

Abstraction

Lever

Examples

Virality

  • number of shares

  • share conversion

  • share exposure

User Engagement

  • time spent

  • user activity

  • number of shares

  • number of likes

  • number of comments

Good Abstraction

  • easy to understand

  • close to the core of the business

  • based on mission and goal

Mission

Our mission is to ensure no great cause goes unfunded"

Mission

Leads to

Goal

  • Increase Number of donations

  • Increase Number of givers

  • build awarness and community

Goal

Crowdfunding Levers

  • acquisition

  • conversion

  • activation

  • page value

Levers are the basis of our strategy

Example

2mln

40%

30%

100£

40%

30%

100£

2.5mln

2.1mln

45%

33%

Goal

Lever Manipulation

Building

Strategy

Brainstorm

  • competition

  • user feedback

  • trends

  • crazy ideas

Feature1

Feature2

Prioritising

Feature3

Feature4

Feature5

Implement

Measure

Impact on Levers

A/B Test

Learn / Adapt

Do we keep the feature ?

2.1mln

40%

30%

900£

Goal

3.0mln

Different Strategy?

Different Levers?

Mission

Goal

Levers

Brainstorm

Prioritisation

Implement

Measure

Data Driven Development

Adapt

Strategy

Levers increase understanding

Team aligment

Organising team around data

Bring the team closer to goal

Reinforced

by Team Practices

  • weekly metric standup

  • sharing learnings and levers

  • public metrics

Collective Inteligence

Challenges

Data integrity is critical

Summary

  • data -> abstraction -> lever

  • data centric process

Q/A

Thank you

www.mfranc.com

@francmichal

Data DrivenDevelopment - Brown Bag - JG

By Michal Franc

Data DrivenDevelopment - Brown Bag - JG

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