What do
your users
cry for?

Mikołaj Pastuszko

@mPastuszko

Goal

open

your eyes and your hearts to your users 

open

your hearts

When do

people
cry?

pain

happiness

pain

bugs...

What do users feel?

I'm sorry...

I broke it...

I'm so stupid...

functional and reliable

it's not
about

that

more pain

THIS IS REAL PAIN!!!

what

about

mobile?

more pain

in mobile

big guys

like

big screens

affordance

James Foster, 2014 – http://exisweb.net/mobile-menu-abtest

+7.2% better

+22.4% better

reference

James Foster, 2014 – http://exisweb.net/mobile-menu-abtest

+5.7% better

+12.9% better

–22.2% worse

reference

desktops?

really?!

functional and reliable

usable

digression

Frederick Herzberg's

motivation-hygiene theory

digression

is not a lack of

it's something more

functional and reliable

usable

?

happiness

real happiness

satisfying

people's needs

cross-device experience

Google Now

Apple Handoff

$3 billion

+ mobile

how to make

happiness?

...and money, by the way

the secret formula

watch out!

in the next slide

know
your users' needs

functional and reliable

usable

pleasurable

functional and reliable

usable

pleasurable

UX

Design

UX

Design

can make

your users love your service

let's make people happy

thank you

DroidCon 2014: What do your users cry for?

By Mikołaj Pastuszko

DroidCon 2014: What do your users cry for?

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