Mikołaj Pastuszko
@mPastuszko
CC BY-NC-SA
7 years
designing – translation agency management system
6 years
leading a team of UX designers
Now
designing at – venue booking marketplace
Photo by Les Anderson on Unsplash
Did you know?
1890 – First successful electric car (US)
1900 – 60 electric taxis in New York
1905 – 1/3 of cars in US were electric
1908 – Ford introduced Model T
Photo by Lechon Kirb on Unsplash
BUILD
MEASURE
LEARN
What?
How?
How?
Update date
OUTCOMES,
ASSUMPTIONS,
HYPOTHESES
CREATE
AN MVP
DESIGN IT
RESEARCH
AND LEARNING
We believe this [business outcome] will be achieved
if [these users] successfully achieve [this user outome]
with [this feature].
USERS
FEATURE
USER
OUTCOME
BUSINESS
OUTCOME
We will measure it with [these metrics].
Do we know
who they are?
USERS
FEATURE
USER
OUTCOME
BUSINESS
OUTCOME
Do we know
what users need?
Does it bring
users value?
Does it help
our business?
Create (and validate!) products that
help your
business
grow
satisfy
user needs
deliver
great UX
Mikołaj Pastuszko