Lean Product Development for Innovative Solutions

Petar Atanasovski
Devana Technologies

Today We Will...

2. Learn from our experience

1. Get theoretical base

3. Practice

Today We Will...

2. Learn from our experience

1. Get theoretical base

3. Practice

Today We Will...

2. Learn from our experience

1. Get theoretical base

3. Practice

My First Experience...

2. Learn from our experience

3. Get theoretical base

1. Practice

What is it?

A mindset, or way of thinking, with a commitment to achieve a totally waste-free operation that’s focused on your customer’s success

Source: David Hogg, High Performance Solutions, 2008

What is

The Biggest Mistake

They Made in School

The main reason products fail is because they don't meet customer needs in a way that is better than other alternatives.

Source: Dan Olsen, The Lean Product Playbook

The six steps

of the Lean Product Process

The six steps 

of the Lean Product Process

1. Determine your target customers

2. Identify underserved customer needs

3. Define your value proposition

4. Specify your minimum viable product (MVP) feature set

5. Create your MVP prototype

6. Test your MVP with customers

The six steps 

of the Lean Product Process

1. Determine your target customers

2. Identify underserved customer needs

3. Define your value proposition

4. Specify your minimum viable product (MVP) feature set

5. Create your MVP prototype

6. Test your MVP with customers

The six steps 

of the Lean Product Process

1. Determine your target customers

2. Identify underserved customer needs

3. Define your value proposition

4. Specify your minimum viable product (MVP) feature set

5. Create your MVP prototype

6. Test your MVP with customers

The six steps 

of the Lean Product Process

1. Determine your target customers

2. Identify underserved customer needs

3. Define your value proposition

4. Specify your minimum viable product (MVP) feature set

5. Create your MVP prototype

6. Test your MVP with customers

The six steps 

of the Lean Product Process

1. Determine your target customers

2. Identify underserved customer needs

3. Define your value proposition

4. Specify your minimum viable product (MVP) feature set

5. Create your MVP prototype

6. Test your MVP with customers

The six steps 

of the Lean Product Process

1. Determine your target customers

2. Identify underserved customer needs

3. Define your value proposition

4. Specify your minimum viable product (MVP) feature set

5. Create your MVP prototype

6. Test your MVP with customers

The six steps 

of the Lean Product Process

1. Determine your target customers

2. Identify underserved customer needs

3. Define your value proposition

4. Specify your minimum viable product (MVP) feature set

5. Create your MVP prototype

6. Test your MVP with customers

Problem Space VS Solution Space

"A pen that works in zero gravity"

"A way to record notes in zero gravity"

What VS How

The "what" describes the benefits that the product should give the customer - what the product will accomplish for the user or allow the user to accomplish.

The "how" is the way in which the product delivers the "what" to the customer. 

The "how" is the design of the product and the specific technology used to implement the product.

"What" is problem space.

"How" is solution space.

The "what" describes the benefits that the product should give the customer - what the product will accomplish for the user or allow the user to accomplish.

The "how" is the way in which the product delivers the "what" to the customer. 

The "how" is the design of the product and the specific technology used to implement the product.

"What" is problem space.

"How" is solution space.

The "what" describes the benefits that the product should give the customer - what the product will accomplish for the user or allow the user to accomplish.

The "how" is the way in which the product delivers the "what" to the customer. 

The "how" is the design of the product and the specific technology used to implement the product.

"What" is problem space.

"How" is solution space.

How It Started

Identify underserved customer needs

1. How do you find an information when you don't know something about our company (or some procedure)?

2. How often do you need to ask others for some information? Can you name some previous examples?

3. What is your favorite website for finding an answer related to your profession? Why that website, what makes it special?

4. What is your favorite website for learning? Why that website, what makes it special?

5. Which questions you were looking for recently?

6. My favorite communication channel in company is...? Why?

7. Which knowledge am I missing the most in my work?

8. What is your favorite method for getting new knowledge in the company?

9. When was the last time that you found all answers to your questions on one place for completing some task? Which task that was?

Practice Time

Let's practice - The six steps 

of the Lean Product Process

1. Determine your target customers

2. Identify underserved customer needs

3. Define your value proposition

4. Specify your minimum viable product (MVP) feature set

5. Create your MVP prototype

6. Test your MVP with customers

Let's practice - The six steps 

of the Lean Product Process

1. Determine your target customers

2. Identify underserved customer needs

3. Define your value proposition

4. Specify your minimum viable product (MVP) feature set

5. Create your MVP prototype

6. Test your MVP with customers

Let's practice - The six steps 

of the Lean Product Process

1. Determine your target customers

2. Identify underserved customer needs

3. Define your value proposition

4. Specify your minimum viable product (MVP) feature set

5. Create your MVP prototype

6. Test your MVP with customers

Let's practice - The six steps 

of the Lean Product Process

1. Determine your target customers

2. Identify underserved customer needs

3. Define your value proposition

4. Specify your minimum viable product (MVP) feature set

5. Create your MVP prototype

6. Test your MVP with customers

Let's practice - The six steps 

of the Lean Product Process

1. Determine your target customers

2. Identify underserved customer needs

3. Define your value proposition

4. Specify your minimum viable product (MVP) feature set

5. Create your MVP prototype

6. Test your MVP with customers

Present Your Ideas

Questions

THANK YOU!

@AtanasovskiP

www.atanasovski.rs

petar.atanasovski@devana.rs
Devana Technologies