Everything You Should Know About iOS vs. Android

Who We Are

Al Beebe: Senior Mobile Developer
Nate Kapitanski: COO

What We've Created

TapeACall, PhoneCallFX, TrapCall, SpoofApp & IPAShare.com

When We Started

Where's The Money?

App Store vs. Google Play

App Revenues

10% More Downloads On Android
But 230% More Revenue On iOS

Average App Prices

What We See

  • TrapCall Android users LTV is 15% lower
  • (Android LTV growing quickly)
  • TrapCall Android converts 38% lower

The Past

Just 10 months ago, there was a 400% difference in the revenue from the App Store vs. Google Play. The revenue gap is closing.

The Shift In Usage

Still 20-25% Less Time Spent In Android Apps

Device Activations

Android: 900M, iOS: 600M (June 2013)

What Countries Produce The Revenue?

App Store:
  1. United States
  2. Japan
  3. United Kingdom
  4. Australia
  5. China

(The US & Japan account for about half the revenue)

What Countries Produce The Revenue?

Google Play:
  1. Japan
  2. South Korea
  3. United States
  4. Germany
  5. United Kingdom

(Japan, South Korea & the US account for about 70% of the revenue)

Top Categories By Revenue

App Store:
  1. Games
  2. Social Networking
  3. Music
  4. Productivity
  5. Entertainment

Top Categories By Revenue

Google Play:
  1. Games
  2. Communication
  3. Social
  4. Travel & Local
  5. Tools


App Stores

  • Cydia = Dying
  • Amazon = Pointless
  • Windows = 3%
  • BlackBerry = Hahaha


We're iPhone &

iPad Users

We've Had Success

  • Over 5M App Downloads
  • #1 Grossing Business App
  • 5 Star Rated Apps


  • Buy A Book!
  • Steep Learning Curve
  • iOS & Mac Apps


Excellent Tools

Excellent OS Adoption Rate

App Review Process

  • Apple Reviews Every App
  • 99% Of Apps Reviewed In 5 Days
  • Read Apple's App Guidelines
  • Impossible To Contact Apple


No Review Process

  • Google Is Reactive Where Apple Is Proactive
  • Follow The Rules
  • Zero Tolerance Policy

Ease Of Pushing Updates

  • Updates Usually Live Within 4 Hours





  • Vendor Software Customization Creates Issues
  • Uncontrolled Environment Does Unexpected Things
  • More Work To Create A Truly High Quality App

Piracy & Decompiling

  • Android piracy outnumbers iOS piracy *14 to 1
  • Don't store things you don't want found
  • Java is incredibly easy to decompile!

Final Tips

  • Start with a problem and design a solution.
  • Study each platform's design guidelines.
  • Work with a designer to develop mockups.
  • Customer reviews are crucial.
  • Do your homework.
  • Build apps for platform your comfortable with.

Indispensable Tools

  • UserTesting.com
  • AppAnnie.com
  • Hockeyapp.net
  • IPAshare.com
  • Skala Preview
  • Reflector App
  • Q&A

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