Why did you start your business?
Why your business must matter?
Who does your business matter to?
Have a thought.
If we want to know what a business is, we have to start with its purpose. And the purpose must lie outside the business itself. In fact, it must lie in society, since a business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer.
~ Peter Drucker,
Clarke Professor of Social Science and Management at Claremont
It is the customer who determines what the business is. For it is the customer, and he alone, who through being willing to pay for a good or a service, converts economic resources into wealth, things into goods.
And then? What else?