Catching the Wave:

PRODUCT, MARKET and TEAM.




John Fan, PicCollage

MOPCON 2016




What's most important for a startup?


PRODUCT, MARKET or TEAM


WHAT?

WHY YOU?

WHY NOW?


MARKET

市場




Catch the wave!

 Be in the right place at the right time!

 If you're lucky, a strong market can push you to success!


Pioneers 開拓者

Crazy people took a risk to explore the unknown. 

 

The Gold Rush 淘金潮

Once gold was found, people came from all over the world!


Over 1000 ships abandoned in San Francisco's harbor.



A few smart people got rich selling shovels and denim.

Consolidation 市場整合

After the easy gold was gone, only big companies could survive.

Big teams are needed to mine for gold.


3 Stages of a Startup Wave:


1. Pioneers - crazy lonely risk-takers

2. Gold Rush - lots of greedy people

3. Consolidation - big companies






When is the right time 

to start a startup?


太早      太晚                    





Established companies block the sunlight.


New technology and changing market => New opportunities.


Startup "Gold Rush" Periods


Electricity, ~1890

Electronic Appliances, ~1900

Automobiles (Detroit), ~1910

Movies (Hollywood), ~1910

Semiconductors, 1965-1987

Personal Computers, 1975-1989

Internet, 1995-2000




Mercedes Benz, 1885


Buick, 1904
Cadillac, 1906
 
Ford Model T, 1912

Personal Computers



PC Pioneers



Apple Computer, 1976

Internet




Mobile Apps





STRATEGY for each stage:

1. Pioneer: Take risks, run many

experiments in different spaces

2. Gold Rush: Move fast, grow users.

3. Consolidation: Improve product,

reduce costs, grow revenue.

Go to the right LOCATION

to accelerate learning in early stages.

PRODUCT

產品



BUILD PRODUCT?



開發產品?



SEARCH FOR PRODUCT!



尋找產品!

How to Search for Product?


1. Talk to Users

2. Minimum Viable Product


3. Build. Measure. Learn.

1. Talk to Users

  

Tips for User Interviews:


Show product, but don't explain.

Keep quiet, let the user talk.

Don't ask Y/N questions, ask WHY?


"What are you thinking?"

"What do you think it is?"

"When was the last time...?"

2. Minimum Viable Product

PicCollage

Launched in 2011 during 500 Startups accelerator

First version of PicCollage 


Initial Growth of PicCollage

3. Build. Measure. Learn.


Interactive prototypes

Record User Events

  

Funnel Analysis


Funnel Analysis

A|B Testing

  

A|B Testing


Changing the design increased the watermark revenue by 3x

App Store Optimization


  • Use tools to optimize keywords 
  • Encourage user reviews
  • Update screenshots for holidays

Keyword Optimization 


Encourage users to write reviews


Reached Top 10 in 150 countries!


1. Talk to Users 

Understand the user's problem.


2. Minimum Viable Product

Reduce features, keep it simple.


3. Build. Measure. Learn.

Iterate: Run experiments, 

study analytics, improve.

TEAM

團隊

PicCollage Team



Design + Product + Technical


Fun, Creative & International


Silicon Valley network + Taiwan talent


Startups are like a Sports Team


Lessons from Sports


Keep your eye on the ball.


Be proactive, not reactive.

Communicate frequently.

Enjoy playing the game!

Win as a TEAM



Catch a MARKET wave


Search for PRODUCT


Win as a TEAM

How to catch the next wave?


LIVE IN THE FUTURE


THE FUTURE IS NOW

Drones




3D Printing



Bitcoin / Blockchain




Blockchain economy projections


IoT


Chat Bots




VR / AR



AI / ML / Deep Learning




Ask yourself:

WHY
NOW?

CATCH THE NEXT BIG WAVE!

piccollage.com/jobs



MOPCON: Catching the Wave

By piccollage

MOPCON: Catching the Wave

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